With numerous similar condos in my complex on the market at the same time, I needed something to set my place apart. Alexis came in and transformed my place. While other places were still looking for a buyer after months, my place was under contract in just a few weeks. She made my selling experience easy and quick.–M.K., West Orange, NJ

Statistic: The National Association of Realtors (NAR), states that the average staging investment is between 1 – 3 % of the home’s asking price, which generates a return of at least 10%. So a 500,000 home might cost around 5,000 and yield a return of $50,000.


Wikipedia says it all: Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.


We always say that the way you live in a home is different from the way you sell a home. Decorating is specific to you and your family’s aesthetics and lifestyle. With Home Staging we figure out the target market and then create a home that is appealing to the widest number of people within that market. We want them to imagine themselves living there. We make the house look its best to emphasize the desirable aspects of the home and downplay those which are less desirable.


We set the stage for a house that everyone would want to call home. In order to do this, we figure out what things need priority on the “honey do list,” what de-cluttering needs to be done, what furniture and accessories need to be moved, removed or added. Ultimately, we create a warm and unified home that is photo ready. Now your house is a product… and you may love it more than ever and find you don’t want to move. Don’t worry, we can come and help you settle into your new home.

Most clients reported that after going through the process of staging, they were able to detach from their house, which made it easier to let go, see their house as a commodity and move on. Having your home staged means depersonalizing it or taking “you” out of the house. Plus, staging always requires de-cluttering, therefore a lot of the packing is done ahead of time, making the actual move less stressful.


    • EMOTIONAL APPEAL Most people know that the first impression is critical.  We create a welcoming home that looks loved and loveable for your target audience.  We want the clients to spend time in the home increasing the possibility of an offer.  Our goal is to have buyers walk in and imagine themselves living in the space.  So, instead of it being your home with all its flaws transparent, your furniture and your life, the home stands out with all its features and potential.
    • COMPETITION In the current market people are expecting more from the homes they view and good marketing and staging can even bring bidding wars in a down market.  In a strong market a staged home is more likely to bring in a strong bidding war.  If you don’t stage your home what happens is that you will help sell the competition regardless of the market.  Top realtors will stage each of their listings because they have seen the value of it time and again.  In fact, over 80% of realtors recommend staging.
    • QUICKER SALE The faster you sell the faster you can move on with your life.  95.6% of staged homes sell in 37 days or less compared to an average of 196 days for unstaged homes.
    • RELAX!  Moving is always on the list of top stressors.  You may not be able control the housing market, interest rates, location, or the reason you are selling but you can make your home as marketable as possible and get it sold as quickly and as easily as possible.  We can do as much or as little as you need to help.
    • PHOTOGRAPHY  Your home will look great in real life and very importantly, it will look great in photographs on the internet and any printed materials your realtor creates.  The National Association of Realtors estimates that 90% of buyers use the internet in their search for a new home. Within seconds, you have the opportunity to draw in a potential buyer or lose one.
    • MONEY  Wanna know a secret?  Staging is one of the best investments around and the investment you make will always be less than your first reduction in asking price.  Not to mention the covering costs of keeping the home on the market.  An appraiser is more likely to assess a staged home at its fullest value.
        • According to the National Association of Realtors the longer a home stays on the market, the further below list price it drops.  A home that sells within the first 4 weeks averages 1% more than the list price.  After 4-12 weeks it averages 5% less.  The price drops further with each week the house is on the market.  This is an important reason to start off from the beginning with a staged home—don’t wait and see.
        • The U.S. Department of Housing and Urban Development reported that a staged home averaged a 17% higher selling price than a home that was unstaged.
        • Home Gain reports that Home Staging is the second most valuable home improvement a seller can make with a return on investment of as much as 600%.


The best way to look at it is not as a cost but as an investment.  And it’s one of the best on the market these days.  Your home will sell for more and faster which translates into less carrying costs, less stress and more money in your pocket at the end of the day.  If you don’t feel like putting any more money in a house that you are actually selling, think again.

Two sets of statistics:

  • The National Association of Realtors (NAR), states that the average staging investment is between 1 – 3 % of the home’s asking price, which generates a return of at least 10%.  So a 500,000 home might cost around 5,000 and yield a return of $50,000.
  •  According to ASP’s documented data, staged houses sell for 7% more and in half the time. That is an extra $35,000 on a $500,000 home and an extra $70,000 on a $1 million dollar home.

How much do you want to invest?  You decide.  Choose a Consultation with a Do It Yourself (DIY) Report that you execute or let us to do everything in a day or two of staging.  Your output could range from a few hundred to a few thousand where furniture rentals and home repairs might be necessary.  Other factors to consider are the condition, size and value of your home.  How much you use is your choice.

Some agents will offer staging or a portion of it as part of your contract but it is generally considered one of the costs of selling a home.  However, the homeowner is the one that has the most to gain.


Buyers often have a hard time visualizing an empty home so staging allows them to see what life is like in the home, how the rooms are purposed and to develop an emotional connection.  The faults of a vacant home are highlighted and these homes often sit on the market.  You will notice that Model Homes are always staged for these reasons.


It’s very hard to see your home objectively.  We know what buyers are looking for and we have done it many times.  There may be elements of your house that you are used to.  You may not see the flaws we do; or the highlights. You may still feel attached and sentimental.  Your home needs to now be viewed as an item to market—a commodity.

The Realtor’s job is to develop a marketing strategy for your home, get people in there and sell it.  That is what they are good at.

Our job is to know the target market, assess, plan, implement, shop, de-clutter, organize, supervise maintenance projects, rearrange furniture, etc.  This is what we are good at.


No.  Only 10% of home buyers can see the potential of a home.  Most buyers will just see what they see.  We help their imagination by creating a neutral palette that they can easily personalize and downplay items on their wish list in favor of what they see.


The time it takes depends on the size of your home, your budget, how much you want us to do and how much you plan to do yourself.  That can translate from a couple of hours to a couple of days.  Every job is unique.


We love what we do and it shows.  With attention to detail we customize every job to suit the needs of the seller and target the buyer which then translates into a finished product.  We have a wide variety of experience with all types of houses in every price range.  We have a great track record of happy customers.  Take a look at our testimonials.  Best of all, our prices are competitive so you’ll get good bang for your buck.