|With numerous similar condos in my complex on the market at the same time, I needed something to set my place apart. Alexis came in and transformed my place. While other places were still looking for a buyer after months, my place was under contract in just a few weeks. She made my selling experience easy and quick.–M.K., West Orange, NJ|
Statistic: The National Association of Realtors (NAR), states that the average staging investment is between 1 – 3 % of the home’s asking price, which generates a return of at least 10%. So a 500,000 home might cost around 5,000 and yield a return of $50,000.
WHAT IS STAGING?
Wikipedia says it all: Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.
HOW IS HOME STAGING DIFFERENT FROM INTERIOR DECORATING?
We always say that the way you live in a home is different from the way you sell a home. Decorating is specific to you and your family’s aesthetics and lifestyle. With Home Staging we figure out the target market and then create a home that is appealing to the widest number of people within that market. We want them to imagine themselves living there. We make the house look its best to emphasize the desirable aspects of the home and downplay those which are less desirable.
HOW DOES IT WORK?
We set the stage for a house that everyone would want to call home. In order to do this, we figure out what things need priority on the “honey do list,” what de-cluttering needs to be done, what furniture and accessories need to be moved, removed or added. Ultimately, we create a warm and unified home that is photo ready. Now your house is a product… and you may love it more than ever and find you don’t want to move. Don’t worry, we can come and help you settle into your new home.
Most clients reported that after going through the process of staging, they were able to detach from their house, which made it easier to let go, see their house as a commodity and move on. Having your home staged means depersonalizing it or taking “you” out of the house. Plus, staging always requires de-cluttering, therefore a lot of the packing is done ahead of time, making the actual move less stressful.
WHY STAGE MY HOME?
HOW MUCH WILL STAGING COST?
The best way to look at it is not as a cost but as an investment. And it’s one of the best on the market these days. Your home will sell for more and faster which translates into less carrying costs, less stress and more money in your pocket at the end of the day. If you don’t feel like putting any more money in a house that you are actually selling, think again.
Two sets of statistics:
How much do you want to invest? You decide. Choose a Consultation with a Do It Yourself (DIY) Report that you execute or let us to do everything in a day or two of staging. Your output could range from a few hundred to a few thousand where furniture rentals and home repairs might be necessary. Other factors to consider are the condition, size and value of your home. How much you use is your choice.
Some agents will offer staging or a portion of it as part of your contract but it is generally considered one of the costs of selling a home. However, the homeowner is the one that has the most to gain.
IF MY HOME IS VACANT SHOULD I STAGE IT?
Buyers often have a hard time visualizing an empty home so staging allows them to see what life is like in the home, how the rooms are purposed and to develop an emotional connection. The faults of a vacant home are highlighted and these homes often sit on the market. You will notice that Model Homes are always staged for these reasons.
CAN I STAGE MY HOME MYSELF? CAN MY REALTOR?
It’s very hard to see your home objectively. We know what buyers are looking for and we have done it many times. There may be elements of your house that you are used to. You may not see the flaws we do; or the highlights. You may still feel attached and sentimental. Your home needs to now be viewed as an item to market—a commodity.
The Realtor’s job is to develop a marketing strategy for your home, get people in there and sell it. That is what they are good at.
Our job is to know the target market, assess, plan, implement, shop, de-clutter, organize, supervise maintenance projects, rearrange furniture, etc. This is what we are good at.
CAN’T THE BUYER USE HIS/HER IMAGINATION?
No. Only 10% of home buyers can see the potential of a home. Most buyers will just see what they see. We help their imagination by creating a neutral palette that they can easily personalize and downplay items on their wish list in favor of what they see.
HOW LONG DOES IT TAKE?
The time it takes depends on the size of your home, your budget, how much you want us to do and how much you plan to do yourself. That can translate from a couple of hours to a couple of days. Every job is unique.
WHY CHOOSE YOU?
We love what we do and it shows. With attention to detail we customize every job to suit the needs of the seller and target the buyer which then translates into a finished product. We have a wide variety of experience with all types of houses in every price range. We have a great track record of happy customers. Take a look at our testimonials. Best of all, our prices are competitive so you’ll get good bang for your buck.